Lauren's journey began in sunny Miami, FL as an Instagram and YouTube beauty influencer. After graduating with a B.A. from Florida International University, she set her sights on New York City, pursuing a Master's Degree in Creative Publishing and Critical Journalism at The New School.
While living in NYC, she continued to cultivate a devoted community of followers, landing partnerships with some of the beauty industry's biggest players like Glossier, Caudalie, Merit Beauty, and Amika. Upon completing her Master's, she returned to Miami for a full-time position as Social Media Marketing Manager for Dr. Leslie Baumann, a highly respected dermatologist and CEO of Skin Type Solutions.
Under her watchful eye, the brand experienced exponential growth, thanks to her innovative DTC digital marketing strategies that boosted e-comm revenue by an impressive 564.16%, exceeding YoY financial goals. After nearly three years with the company, she was ready for a new challenge, setting her sights on an opportunity with H-PROOF.
As Creative Marketing Manager for the liver support supplement company, Lauren tackled a wide range of responsibilities, including planning, producing, and executing DTC and B2B copywriting and creative assets across organic, paid social, and email marketing channels. Her efforts yielded impressive results, increasing KPI efficiencies by 18%.
Looking ahead, she is eager to continue exploring new opportunities and tackling exciting challenges, whether in the beauty industry or beyond.
The future is bright, and she can't wait to see where her skills and passions will take her next.